5 Click2Map Pro Tips

1. Quick Add markers Mode

This mode allows you to directly add a marker at a location with a single click. First, you need to activate it by checking the Quick Add markers option at the right of the Editor window.
Left click on the map where you want to create a marker and you’re done.

2. Images sizes

You would like to know the right image size to use to make sure they fit perfectly in the Editor.

  • Photo placed in a marker description: 355 x 130 pixels (larger images will scroll horizontally or/and vertically)
  • Photo in a photo tab: 300 x 150 pixels (larger images will be resized to fit in this space – clicking on the image thumbnail opens the original full-size image)
  • Icons: all icons should be placed in a 32 x 32 image, preferably in PNG format.

3. Bulk operations

Bulk operations give you the possibility to add, modify, delete… multiple markers at the same time.

If you wanted to create for example a tab “Price and Opening Hours” on all your markers, you’d simply have to do this:
Use the Bulk Operations > Other Bulk Operations command from the menu, then select Add an extra tab from the dropdown list. You can then choose the Text tab type and start entering the information you want.

4. Clustering options

Your map includes so many markers that you can’t see it correctly? You have to enable clustering.
On the Map tab, you have the possibility to configure clustering options: the rate which higher it is more markers will be clustered, the minimum markers you need to build a cluster and which zoom level markers won’t be clustered anymore.
AutoDetect function is also possible. It’s based on your current zoom and marker count.

It’s good to know clustering is forced over 250 markers loaded in map view.

5. Map Center?

If your map needs to be centered on a specific geographical location, for instance a country like France, enter the exact address in the properties of the map on Center Map Address area. Click on the Geocode button to convert the location entered above to its geographical coordinates.

If you know the exact Latitude and Longitude, you can use them instead to define the central point for the map. Otherwise, the coordinates are automatically filled in when you click on the Geocode button.

Don’t forget our help center: here

Web Project to Custom Map with Absolute Référencement

Hi!

 I come back today with a special article about one of our client: Absolute Référencement. To learn more about this company, I’ve interviewed David DURAND PICHARD, a specialist teleworker who’s been working for 3 years for Absolute Référencement. His SEO expertise has allowed him to work for prestigious clients since 1996, such as the French TV company M6, the MEDEF, the BNP Paribas bank, the real estate agency Logic-Immo…

 Absolute Référencement is based in Paris, at Mantes-La-Jolie, and employs 11 persons. Its specialties are SEO, web and marketing strategy, e-reputation and communication.

 The aim of SEO is to increase traffic and improve audience quality to responding search engines requirements with quality and relevant content on a website. So, Mr. DURAND’s project was in line with the company strategy since it was designed to highlight how French municipalities rank on search engines in France.

 The difficulty was to put this idea on a map and the Click2Map Team took up the challenge and built the custom map below:

Source: Absolute Référencement website

But how did we get this result? Why choose Click2Map? I asked all these questions to Mr. DURAND.

  •  How did this idea come up? Why create a map?

 David DURAND has always had connections in the political world with mayors and communication specialists. Last summer, he started a study about the visibility of the city halls websites. More of 1200 towns were analyzed.

 “How are the e-reputation and communication of a town positioned on the Internet? How does it put forward relevant content? Studying these points was interesting because they are not the main concerns of some city halls.” reveals Mr. DURAND.

The ranking of major cities was surprising and disturbing. For example, you won’t see Paris in the TOP 10 of the region “Ile De France” or in the TOP 10 of the cities with more than 100,000 inhabitants especially as Municipal Elections 2014 was closed (23th and 30th March 2014).

If you take a look in the sheet of the TOP 20 most visible cities in France, you can notice the first one is a little town in Dordogne with little more than 8000 inhabitants, Coulounieix-Chamiers.

To conduct this study, Absolute Référencement has chosen specifics key words related to the main topics for which a town website should appear in search engines. A total of 100,000 words were used. Example of keywords: “elected officials” [Town], “Building Permit” [Town], or [Name of Mayor]…

The choice of the requests has been made in order to address legitimate concerns of the administered cities like public services, transportation means, building permits, Market Days…

The visibility of these websites is broken down into three distinct groups and marked by an index:

  • The “good students”, (ranked > 20,000): green symbol
  • The “middling students” (between 5,000 and 19,999): orange symbol
  • The “bad students”  (less 5,000): red symbol

So, the use of a map was legitimate. As Mr. DURAND says: “When you want to see the bad and/or the good of a region, the map is an obvious option.”

The map was launched on Absolute Référencement’s website in March 2014, a little before the Municipal Elections.

  • Why Click2Map and how did you hear about us?

 Ex Vice-President of SEO Camp (an association which regroups more than 100 members and more than 100 sympathizers, whose main activity or interests are SEO or “search engine marketing”), Mr. DURAND is a regular in the network of Web Specialists.
After different professional meetings and scheduled exchanges and discussions, he met Antony ZANETTI, one of the co-founders of Click2Map.

“The main objective of Absolute Référencement was to find a product which can integrate a huge personal data esthetically.” That’s why Click2Map was perfectly suited to the profile. A custom map gave access to Mr. DURAND some opportunities and new features on the development of his map.

  • What are the custom functionalities Click2Map provided?

- Search tool system: Click2Map created a personalized search system to display only selected information, dynamic research…

Source: Absolute Référencement website

- Center the Map: When the visitor clicks on a particular region, the map is centered on this area

Source: Absolute Référencement website

- Tooltips have been created on-demand: Name of Mayor, Zip code, Number of People, the Website, the SEO visibility, and a link with its evolution over several months illustrated by a chart.

Source: Absolute Référencement website

- Personalized design: the design was adapted naturally to the colors of the company and the website. Personalized icon, company logo, custom colors, everything has been thought in this direction…

- Absolute Référencement doesn’t use the Click2Map Editor. A specific import module hase been developed to allow Absolute’s team to update their map contents directly, with no Click2Map intervention…

  • Did you have some feedbacks?

 Mr. DURAND explains precisely. “The principal reason of such a low visibility, is that a lot of towns only have enough money to create a website and don’t invest in the SEO referencing. They are aware that their website was not created with normal rules but their point was not to be seen but most of the time the interest was political. If the others websites mention the facilities, services, local shops… that’s enough for them.
On the other hand, sometimes the problem is different. They don’t have the communication rights. For example a store opens and the city hall wants to talk about it. But they can’t if they doesn’t obtain the communication rights! Most of the time they’ll let other websites promote it.”

So, basically a little part of the 1255 cities gave a feedback. However, they was pleased to use the map and surprised by the results of their position among all cities in France. Many towns used the map to improve their performance.

  • How do you collaborate with Click2Map?

 “The collaboration between Click2Map and Absolute is good. The exchange of email is regular.”

 Building this map was a classic web project. Absolute Référencement and Click2Map conceived it well in advance. During numerous meetings and discussions, Mr. DURAND and the Click2Map Team thought about all possibilities and consequences. For example, the map is totally integrated on the website. But if the map doesn’t work, the web page still does.

  • And the future improvements?

A future TOP of the cities which improved their visibility is planned. The towns won’t be particularly the best. For example: Clermont-Ferrand has maximized its chances by changing its domain name. It is a huge progress but it’s not part of the most visible cities yet.
For the technical side, as Mr. DURAND says: “Ergonomics and loading time can always be improved”.

If you want to take a look of Absolute Référencement website, click here or on the link: http://www.absolute-referencement.com/

For any questions, contact us support@click2map.com

The Click2Map Team grows!

Hello,

You don’t know me, I am the last recruit in the Click2Map Team.

My name is Cynthia and I am here to regularly give you some Intel about Click2Map and others items related to the our products, services, website, etc.

Two years ago, I obtained my diploma in a Marketing and Communication School in Strasbourg. Since that day, I’ve improved my web, marketing and communication  competences in several companies like ‘Mars Chocolat France’ and ‘Le Républicain Lorrain’, a famous Newspaper in the East of France.

I love travelling and have visited a lot of different countries and discovered different civilizations in Florida, Mexico and Greece. My next target: the Asian countries.

But for now, here I am, the new person in charge of marketing in the Click2Map Team.

My goal will be to divulge on this blog all my secrets and tips to improve your daily use of Click2Map. We will also share our best tips based on our customers’ concrete experience to assist you.

Please feel free to contact me at any time by sending an email or on our social networks (Facebook, Twitter, and Google+) for more information.

Just so you know, we have set up a Live Chat on our website: if you want a quick answer about our commercial offers, your account, our website, etc., that’s the most efficient tool for you.

Enjoy your time on our blog!

Create and Edit all Your Maps with Click2Map for iPhone and iPad

We’re pleased to announce the availability of Click2Map for iPhone and iPad on the Apple App Store. The long awaited mobile version of Click2Map for mobile devices is finally here and you’ll now be able to access all your maps, wherever you are, whenever you need to.

Click2Map for iPhone and iPad is the natural addition to the web based Click2Map Editor: all the maps, groups and markers created with the online Editor are directly accessible from the mobile app and vice-versa. Click2Map users and customers no longer need to be sitting in front of their browser to be able to access their data – a simple internet connection and an iPhone or iPad are all that’s required to start mapping from the real world.

Make maps with Click2Map for iPhone and iPad

Click2Map for iPhone and the Click2Map Editor

Click2Map for iPhone and iPad comes with a host of exclusive new features taking full advantage of the mobile platform and hardware: GPS information makes it easy to create markers at the current location; adding photos to a marker by directly shooting them or selecting them from the phone’s gallery is a breeze; precisely repositioning markers on the spot to make sure they’re accurate is as simple as possible… The Timer mode even makes it possible to automatically generate new markers at regular intervals.

  • Create and manage mobile maps from your iPhone and iPad
  • Organize your personal or professional points of interest into groups
  • Seamlessly edit your maps and markers from the mobile app and the online Click2Map service
  • Customize your points of interest by taking advantage of the included icon libraries
  • Use the timer to automatically create markers at specific time intervals
  • Create a POI at your present GPS location and manually fine-tune its position if needed
  • Create POIs at any location on the map by manually positioning them
  • Create POIs by geolocating any street address
  • Create POIs directly from their coordinates (decimal and/or degrees)
  • Easily create rich POIs including photos – each POI has it own photo gallery

Click2Map for iPhone and iPad is free for everyone: it works with free and paying accounts.

If you’re reading this page on your iPhone or iPad, simply click on the App Store button to the left to open the Click2Map page on the App Store.

If a QR Code reading app is installed on your iPhone or iPad, simply scan the QR Code to the left to open the Click2Map page on the App Store.

If you’re reading this message on your desktop computer or your laptop, please open the App Store app on your iPhone or iPad and enter Click2Map in the Search page.

How to publish on website or share a map

If you want to embed your maps on your website or share with anybody the map you have created, it’s very simple.

To publish a map on your website (Widget method) :

  • Open the Click2Map Editor
  • Select the map to publish in “Map Explorer” tab if you have more than one.
  • Go to “Publish” tab and select “A widget Online on Click2map’s servers” (need premium account).
  • In the windows that opened, you can edit the property of the widget like size, apperance, zoom level, etc…
  • After customizing your widget simply click on “Publish”.
  • In the dialog box, copy the code, and just past it in your website page .
  • Your map in now on your website !

To share a map url with everyone you want, by email, instant messaging or social network, do the following step :

  • Open the Click2Map Editor
  • Select the map to publish in “Map Explorer” tab if you have more than one.
  • Go to “Publish” tab and select “Online on Click2map’s servers” (need premium account).
  • In the windows that opened, you can edit the property of the widget like size, apperance, zoom level, etc…
  • After customizing your widget simply click on “Publish”.
  • In the dialog box, copy the url, and just past it everywere you want .
  • You can spread your map to the world !

How to import venues from an Excel or CSV file

You have your business partners or retailers listing Excel file, and you want to put them on an interactive map ? It’s simple with the Click2map’s Editor. Just follow those steps:

1/ If you have an Microsoft Excel file with an address and city field, you need to export the file in an compatible format for Click2Map. One of the simple way to do that is to export your datas into a CSV file. If you already have an CSV file go to step 2.

  • Go to the File menu and choose Save As
  • In the Save As dialog box, go to the Type drop down menu and select CSV comma separated.
  • Specify the file name and location. Click on Save.

2/ Now you can import the datas… Open Click2Map Editor and:

  • In Add Tab click on Markers from a file
  • In the dialog box, after clicking Next, chose the file format of the file to import, in this example simply select CSV Comma separated. Click Next and chose the file you created in step 1, click Next and Import now!
  • In the Choose Columns Association dialog box, the system try to map your fields with your Click2Map categories automatically and show the result in the third column. If certain of your field stay highlighted you need to map them manually by clicking on your the name of your fiels, the correct Click2Map category and Associate button, and simply click OK.
  • Click2map then proceeds with the import as such, geocoding adresses (converting them into GPS data) and putting them on the map.

3/ It’s finished! Your map is done, now you can customise it, publish it or simply start using it within the Click2Map Editor!

Audi First Affiliate Of Google’s In-Car RevShare Model

Twitter German Car
Well is it Germans’ day or what? This morning, Twitter announced the launch of the German version of its site, a great news for the massive number of Twitter users in Germany. Almost instantaneously, Google announced its partnershsip with Audi, and the integration of Google Earth in the new A8.

As Germans, with a natural born passion for cars, we’re very excited about this newest milestone and we hope that drivers will have that same “ooh” and “aah” reaction when exploring Google Earth from the Audi A8.

Herzlich willkommen, Audi!

From within your new A8 car, you get access to:
Google Earth
Google Maps
Local Search
Wikipedia and other types of layers


Why did Audi decided to work with Google? Since Google ditched TeleAtlas, word has been that Google is not doing such a good job with its own geodata.

Since an Audi 8 costs between $70,000 and $120,000, I guess a buyer would expect the geodata to be quite accurate. Actually, when you look on the Audi Website, it seems like Earth was already a product of the Audi Quattro. Google didn’t really talk about Earth in the Quattro, so I guess they are doing it now with the Audi A8 for two reasons:

1. Now Local Search is part of the products provided by Google.
2. It is a much more powerful branding operation to be associated with the Audi A8 then it is to be associated with the Quattro.

I guess the next episode will be with Google’s Navigation System in a Ferrari.

As a side note, this project with Audi was led by the Google Automotive Team. Oddly enough, there is no page online that talks specifically about this team. There is Melissa Grusch’ LinkedIn profile, a “West Coast Automotive Team Manager at Google with only one network connection.
There is also a press release from a media company that tells us a little more about why Audi would want Google as a partner:

the GoogleTM Automotive team has thorough knowledge of the advertising business, combined with relationships in the highest levels of the automotive industry. This will benefit our Automotive clients more than ever, and help them grow their business and maximize their return on their marketing investment.

Ad Revshare! The main advantage of Google over its geo-competitors is that they are into monetizing their maps with hyperlocal ads. Audi just became the first Adsense automobile affiliate!

PlaceRank: A User-Generated Geo-Content Strategy Is Also Required

Last week, Google Maps sent out about 100,000 stickers throughout the US to small merchants registered on the Google’s Local Business Center. Not all registered merchants got a sicker with a QR code, only those with a higher PlaceRank did.

On a different parallel, a writer of SearchEngineLand noticed that some businesses are indexed as landmarks in Google Maps, and wonders how PlaceRank is affecting this status. Keir Clarke from Google Maps Mania offers the most comprehensive explanation about PlaceRank and what affects it.


Form Google’s Favorite Places FAQ page:

“The list (for the 100,000 stickers) was determined based on the popularity of a business’ Local Business Center listing, as determined by how many times Google users looked for more information about a business, requested driving directions to get there, and more. Google users “decided” based on their actions, and we sent the decals.”

However, Keir Clarke notes that behavioral analysis is not the only factor in placeranking businesses. In 2006, Google filed a patent for a geospatial ranking system. From Google Maps Mania:

Based on the patent application it is likely that Google are also using other criteria than just a business’ popularity in the Local Business Center. These criteria probably include authoritative recommendations and user recommendations, ratings and reviews from a number of trusted websites.

He then recommends to check out any Place Page and look at the external links chosen by Google to understand who those trusted sites are (Citysearch, Zagat, Yelp…).

When you look at those business pages, you also see another interesting element on the page:

user-generated content on Google Places' Pages

User content! Finding user content on a business page is a hint that user-generated geo-content plays a part in the evaluation of a PlaceRank. Obviously Google crowdsources its intelligence, and since Google is about to index geodata from Google Maps’ third-party-generated maps, I wish to paraphrase something I’ve said before: If you are a search marketer, and you recognize that maps generate search value, then you need to use Click2Map to start getting more control on your indexed geodata.

Landmark Status, PlaceRank, And Google Maps Mashups

landmarks

A few months back, Google Maps released icons and labels for businesses and prominent places on their maps. The new feature is intended to make discovering places easier. Clicking on an icon opens a classic marker’s window withholding info about that place (business info, reviews, photos, Wikipedia articles, and a lot of other local information).

Following up on this new feature integration, Chris Silver Smith writes in SearchEngineLand that some places are marked by Google Maps as landmarks, thus getting more exposure in various zoom level and density scenarios. Some of those landmarks are businesses, ultimately making them more visible and more competitive than non-landmarked businesses. Hence the question how can your business achieve landmark status in Google Maps?


click an icon on Google Maps

Chris Silver Smith investigated this question, and pulls back 5 factors that could influence the landmark status:

1. Business category: Entertainment seems to be a favorite.
2. Zoom level, business density: Landmark visibility more likely in less dense areas.
3. Years in business: Older seems better.
4. Authority/Popularity: Rank on search engines.
5. Related Wikipedia page

Those parameters for landmark status success sound plausible. However, there is one aspect of Google Maps’ indexing technology that hasn’t been discussed much, even though I find it to be a crucial one that could also influence the landmark status: Google Maps mashups’ data.

Recently, Google Maps announced that it would start indexing content from third-party-created maps to broaden search results.

When Google crawls the Web and see that a thousand sites link to one specific Website, than it concludes that this Website is important. What happens if Google Maps’ crawl thousands of maps and discover that one place has been marked thousands of times, with consistency in the content data every time. Wouldn’t that favor Google Maps to consider this one place as a landmark? Couldn’t it contribute to a place’s PlaceRank?

I think being a popular place on Google Maps’ third-party maps is something that will gradually become a competitive edge in the local search business.

Fly Like A Bird On Google Maps

a bird's eye view
Today, the Google Maps team is announcing a new feature (again) to its mapping tool: Bird’s eye view. Until today, you could use Google’s imagery technology to see the earth from space (Google Earth) and streets in details (StreetView). Now Bird’s Eye View bridges the gap between Google’s macro and micro views of the world.

As mentioned on the LatLong Blog, this tool will be specifically beneficial for real estate professionals, as well as for holiday resorts. Google Maps’ real estate partners (orbitz, Trulia, Redfin) are already beta testing it while more areas get coverage (right now, only San Jose and San Diego are covered).

We’re very excited about how these new perspectives on a property will help to improve your geographic searching, whether it’s for a new home, a great hotel for your next trip, or any of the other cool uses that developers come up with.


Once again, Google gets deeper in the real estate business after they released a real estate search engine a few months back.

After ten seconds of playing with the bird’s eye view feature, you get bored. There is nothing ground-breaking in terms of interactivity for any given Joe like me. However, have a look at the quality of the pictures, and the smoothness of the navigation, and you will understand right away how real estate pros are interested in such a technology.

My main concern with this tool is: How many times a year will they be updating the images. Earth and Streetview were not specifically developed for professionals, but for everyone. However, he Bird’s eye view seems to be something real estate businesses were asking for, and were ready to invest some of their money into it as well. Therefore, in this B2B-type of arrangement, isn’t Google obliged to update their images regularly, at the risk of showing a field instead of the new suburban area that was built there in the past nine months?

Also as a sidenote, I wonder if Roost’s blog will change its name now…

Via Zoorglob.