The New Distance Conscious Marketing and Online Maps
Yesterday, a very accurate comment was made on a press release from the Ripley Attraction Inc. The press release states:
53% of U.S. Population Lives Within a Half Tank of Gas of a Ripley Attraction.
Adena Schutzberg from the AllPointsBlog called this the New Gas Conscious, Distance Conscious Marketing. These past few months, US consumers have been increasingly exposed to this new form of marketing, obviously related to the rise of gas price. Even radio ads selling jewels start with a reminder of the price of gas before announcing their great money-saving deals on diamond rings.
This probably isn’t the first time that this sub-category of anxiety marketing is used: I can hardly imagine advertisers in the 70s not grabbing the gas crisis opportunity to make their products look cheaper in comparison. However, this is probably the first time in history that discounted diamonds are not the ultimate alternative to fight high gas expenses. The user-generated mapping phenomena is emerging as the solution to fix our geospatial restrictions.
Thanks to map editing tools like MyMaps, a specific geo-centric expertise - like places to find cheap gas - now has a serious appeal for consumers. Comscore released a report that confirms this new consumer behavior. Online maps rises as the rational choice to find the best shortcuts. The “at a location near you” marketing is more meaningful than ever, and it is user-generated. Google Search cheap gas and check out the first sponsored link result, it reinforces the statement made here.
Crowdsourcing geo data requires a crowd, and it also requires powerful tools to create maps where a lot of information can be indexed, distributed and syndicated. There’s a few Google Maps mashups out there that offer enhanced map creation tools. Some tools develop social interactions around maps and others are focused on sharing and collaborating. Click2Map (yeah that’s us) offers a means to easily manage heavy loads of geographic data, a perfect tool for professional purposes.
In this era of New Gas Conscious, Distance Conscious Marketing, maps are on the edge of being a much sought-after result in SERPs. Marketers beware.
How to Save Gas and Time With Google Maps
Tags: anxiety marketing, gas price, online maps
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