Google Maps SEO and Click2Map
When using a third-party application to create Google Maps, you may be asking yourself the question: Will Google find and index my content, or will it just sit in the application’s database?
Honestly, I always thought that my data was just sitting in my application’s database, that the SEO value was weak, and I was wrong.
It turns out, if the application you use generates an xml file of your markers, then Google will spot it, slurp the content, sort it out, and index the useful data into their local center. This means, any marker you add on Click2Map is visible to the Google bots and will be indexed in the leading search engine database.
Why is this important for your mapping activities?
Obviously, when we put content online, we seek visibility. Virtually, the Google bots can scan any type of Web page and index its content (yep, even flash content). However, if your content is not properly displayed, the bots will have a hard time figuring it out, and the indexing process won’t be optimized.
However, it has been unveiled many times that a strong presence on Google Maps will boost your presence in Google’s universal SERPs. Google’s ongoing strategy heads towards geo-localization. The G1 is a perfect illustration of this ongoing effort towards serving a geo-localized experience to users.
Now once your content has been geo-localized with Click2Map, an xml file of your markers is created. It usually takes up to a few hours for Google to spot your content. Once it does, it records the withheld data, and stores it in its local central.
If the data has been filled in properly, and the content is business-oriented, then it will be used on Google Maps SERPs, and it will also power Google Search search results. There are also tricks to use some mapping tools to push your content a little further, such as map embeds.
In other words, when you upload your geodata to Click2Map, you get all the advantages of Google Maps and local business center, plus the wide array of additional products and services that we offer.
Tags: click2map, google maps, seo
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