The Local Wide Web Is Here !
This is what we keep writing about over an over: mapped business are top-ranked. The reason is not that being on a map is cuter than simply having a Website. Nor is it that geographers are really influential people.
The Web was born world wide, aka any info anywhere retrievable and displayable in front of your eyeballs. Google broke through and became the leader in the search space simply because it was the best at making sense out of this mass of content. In its quest for better search, Google realized that while it was cool to search the world wide web for content, people were intuitively more interested in what was around them (in most cases). More specifically, they want to have more info about the thing that surrounds them.
Hence Google’s focus on geo-technologies and location-aware devices. We often blog about Google’s obsession for geo-related info, because our product helps you be part of this game.
Today, another milestone is being reached, with Google announcing that they will now suggest businesses around your search query on top of their results page, even if there is no location specified in your search query:
We like to make search as easy as we can, so we’ve just finished the worldwide rollout of local search results on a map, which will now appear even when you don’t type in a location. When you search on Google, we will guess where you are and show results near you.
Google will mainly base its geo-targeted results in your IP address to determine your location, but they also have other tools to know where you are, like Gears, Chrome, and maybe partnerships with live web services that specialize in tracking where you are and what you do.
Tags: geolocation, google, search
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