Google Maps: Your Personal Crime Watcher
Friday, April 17th, 2009
So you thought that finding a purse through Latitude was the most offbeat news this week in the geo-consumer space? Well, I have a better story for you.
You have probably heard of those two Domino’s Pizza employees who created a video where our biggest phobia about fast-food employees are re-enacted. It’s been all over the news for the past two days. Well the way those two got caught is extremely far-fetched.
First, as it was saying on the Youtube page of the video before it was taken down:
This is a great lesson on why you never post something like this on the Internet. These Domino’s workers posted this on youtube earlier today (April 13, 2009) It was removed later this day but re-uploaded because these people deserve to be fired. If you want these people fired then Favorite, comment, and rate 5 stars so the word gets out and these people fired.
So the employees posted the video online for just a few hours, before taking it down, but alas the deed was done. It was re-posted right away by somebody else, and the virality of the social Web did the rest. But that’s not it. From the video, it is pretty hard to know in which of the 6,000 stores worldwide this hoax happened. That’s where it gets good! As the ABC reports:
Readers of the consumer affairs blog consumerist.com, which posted the video early in the week, tracked Hammonds down through her YouTube account and identified the store from matching an exterior shot in a video with an image on Google maps.
I told you that was far-fetched. They matched an exterior shot of one of the employees’ video with an image on Google Maps, which made it possible to track the location of the store where the joke-gone-wrong happened. I am personally baffled. I don’t know which image search engine they used for this, but hats off! That is some military-level image search that only a pizza corporation can afford to save the reputation of its brand
So what now? Are Google mapping technologies the next crime fighter? Your neighborhood’s eye and ear? It spots your stolen purse. It detects a fart on your pizza. What’s next?

