No, GeoAggregateMe doesn’t actually exist, and if it did, it would have a different, sexier name. But for ambitious developpers out there, aggregating people’s whereabouts and thoughts might just be the next big thing.

The real deception with the 2.0-transformed Web is the timid space it created for advertisers in our interpersonal conversations. No cash, no growth, no accomplishment. However, smartphones are bringing the beat back by tracking down users’ locations, which opens up the doors of live geo-targeting for local businesses. Whatever I do, my location is enough info for some advertiser to show me its ad.

Who are those Web services that know who you are and where you are going? There are a few:

- First there is Google. As I wrote last week, Google’s got a Local Business Center, Android, Gears, Latitude, Google Maps, and so on. They are tracking us down like it’s nobody’s business.
- Thanks to its mobile integration, Twitter gets a lot of location juice that will undoubtedly attract advertisers.
- Facebook knows a bunch about users’ location but they face a different privacy issue that Twitter does.
- The geosocial tool Loopt gets pings from users several times a day.
- There is also Yelp. On Yelp, you say where you’ve been, and give your appreciation of that place. Goldmine for geo-targeting purposes!

The same way we have bits of discussions all over the Web and have a hard time putting the pieces back together, our location is shattered over different services. It would be nice if 1. those services opened up their users’ location data, and 2. a Friendfeed for geodata opened its doors.

GeoAggregateMe would generate a shameless amount of geodata on its users: Such a service could be fun and profitable.

Yesterday, the Google geo development team released the Latitude GeoRSS feed into the wild through an API. I find it surprising that Google is opening up its users’ geo-data this fast. Here’s why:

In this very young geo-location space, Google is taking a major lead with Android. It turns them into one of the rare Web-based service that tracks directly users’ location. Android’s numbers aren’t tearing the roof off, but they are not bad either: In March, AdMob reported that Android phones experienced a 44% monthly growth are in the first months after launch, while the iPhone got a 88% monthly growth rate (however, I would like to compare the marketing spend of both companies for the launch, Apple obviously had more buzz).

The reason this is an advantage for Google is mobile advertising. The Web on mobile will probably become the most profitable advertising channel for brands and local advertisers alike. A plethora of ad networks are popping up in this space. However, while focusing on serving ads, those ad networks will have to buy the geo-data juice from data providers… Like Google: Latitude encourages mobile users’ to share their location voluntarily and regularly. Payday!

So why is Google releasing its geo-juice so fast?

We have tried to make this process as easy as possible, but we realize there is an entirely different set of people (you guys, the developers!) that want to do more interesting things with their location.

In other words, they are creating a developers’ ecosystem around their geo-data center, which creates many benefits:
- Start developing geo-advertising solutions on Google’s platform
- Develop good ideas for Adwords to integrate later
- Maybe develop an economy around Latitude (and Android?)
- Pioneer to become a leading geo data provider.

However, Google’s Achille’s heel in this story is its social networking potential: It’s close to being null. On Google, you search, you create documents, you watch videos, but Google doesn’t connect you with your close ones the way Facebook does. Their social graph algo is known to be a bit screwy. So they will need the help of somebody else to capture our location while we socialize on the go.

I have enabled the ’share your location publicly’. I don’t find it scary. I have the feeling that nobody really cares where I am anyway (except advertisers). And it’s not that accurate anyway. But I really like updating my gtalk with my location. Geekilicious!

Things are going fast, very fast in the geolocation world. Yesterday, Google added two features which are rather small, but the ramifications of this move are potentially much large.

The first change is for users of the Google toolbar. From now on, when they will open a map, it will auto-center on their location. As MG Siegler points out on Techcrunch:

1. Its recently launched Latitude location-based network is only useful if it can automatically update your location, or make it really easy to do.
And 2. there are other big things Google could do with location information — such as serve you location-based ads.

Location-aware enabled devices are starting to dominate the market, and Google is positioned front-row to capitalize on this opportunity.

Another small addition in the seed-stage world of Google’s social maps is the save and share driving directions feature. MyMaps map creators (any user with a Google account) can now easily draw a line along a road, add a note, and share a map.

We have here two very small additions, but which open up wide possibilities when it comes to make mapping easier to use. Smart enough to know my location, and providing tools which make it easier to plan my next location.

Google Maps are getting stickier by the minute!

in this blog, I usually talk about mapping and new technologies at large. I am very fond of location-aware applications, so I talk a lot about that too. All that talk has one converging point: It’s all on a map, and I can’t stress enough on the necessity for organizations and businesses to put themselves on the map too.

Yesterday night, I attended the SFnewtech Meetup, popular event for techies here in the Silicon Valley. I enjoyed most of the startups that went on stage. There was one presentation I thought I had to capture and share with the readers of this blog: Skout. Skout is a mobile location-based social dating service. That’s a lot of words, but it’s pretty self-explanatory: When you are in a bar, instead of daring a move with a person you find attractive, check if that person is on Skout.

When you open the Skout application on your mobile (any mobile), it will spot the members of the Skout’s network in your surroundings, which you can browse to find that person you like . “Yea, right, as if everybody was on Skout!” Well the team has a nice idea to make this happen: They worked out partnerships with popular nightlife places to display flat screens that will show members of the Skout network here in the event, a nice way to push everyone to create their profile on Skout.

So this is not directly about map creation, but I wanted to share this video because it shows the potential of location-aware technologies, and the fact that it is happening today. Skout won the DEMO 09 Demogod award.