Posts Tagged ‘seo’

Google Search Loves You If You Create Maps

Thursday, March 12th, 2009

It’s already a well-known fact around the SEO community, but it seems there is a lengthy lobbying to be done online to change mentalities about traditional SEO. Google SEO is not just about keyword strategies, links and hyper-active blogging. Today’s shortcut for professionals is Google Maps. Google invests a lot of time and energy in geo-technologies, as it believes it is the direction the mainstream Web is heading towards, and it pushes its geo-located search results on top of its SERPs (search engine result pages).

Today, an engineer of Google Maps reminds on the Google Latlong blog that user-generated content will get blended into maps and distributed across the Google Search pages.

Some of our more regular users may have noticed that we’d been sparingly doing this for a while now, occasionally surfacing results from KML, GeoRSS, or Wikipedia we crawl from the web, along with photos and videos we think would be useful - but now we’ve opened the floodgates! From now on, you can expect to see more higher quality user-created content to show up, often intermixed with our traditional results.

In other words, just create maps, Google will find them and index your content if it thinks your content adds value to the Google geo-search experience.

Off course, here at Click2Map, we are proud to be positioned as one of the leaders in the map creation space. Anyone can sign up to our service, easily generate a massive amount of geo-located content on Google Maps, and let the magic of Google bots do the rest.

Remember, Google makes it easy for anyone to find anything, but we make it easy for Google to find you.

Google Maps SEO and Click2Map

Monday, January 19th, 2009

When using a third-party application to create Google Maps, you may be asking yourself the question: Will Google find and index my content, or will it just sit in the application’s database?

Honestly, I always thought that my data was just sitting in my application’s database, that the SEO value was weak, and I was wrong.

It turns out, if the application you use generates an xml file of your markers, then Google will spot it, slurp the content, sort it out, and index the useful data into their local center. This means, any marker you add on Click2Map is visible to the Google bots and will be indexed in the leading search engine database.

Why is this important for your mapping activities?

Obviously, when we put content online, we seek visibility. Virtually, the Google bots can scan any type of Web page and index its content (yep, even flash content). However, if your content is not properly displayed, the bots will have a hard time figuring it out, and the indexing process won’t be optimized.

However, it has been unveiled many times that a strong presence on Google Maps will boost your presence in Google’s universal SERPs. Google’s ongoing strategy heads towards geo-localization. The G1 is a perfect illustration of this ongoing effort towards serving a geo-localized experience to users.

Now once your content has been geo-localized with Click2Map, an xml file of your markers is created. It usually takes up to a few hours for Google to spot your content. Once it does, it records the withheld data, and stores it in its local central.

If the data has been filled in properly, and the content is business-oriented, then it will be used on Google Maps SERPs, and it will also power Google Search search results. There are also tricks to use some mapping tools to push your content a little further, such as map embeds.

In other words, when you upload your geodata to Click2Map, you get all the advantages of Google Maps and local business center, plus the wide array of additional products and services that we offer.