Posts Tagged ‘social’

GeoAggregateMe, The Geo Friendfeed

Thursday, May 14th, 2009

No, GeoAggregateMe doesn’t actually exist, and if it did, it would have a different, sexier name. But for ambitious developpers out there, aggregating people’s whereabouts and thoughts might just be the next big thing.

The real deception with the 2.0-transformed Web is the timid space it created for advertisers in our interpersonal conversations. No cash, no growth, no accomplishment. However, smartphones are bringing the beat back by tracking down users’ locations, which opens up the doors of live geo-targeting for local businesses. Whatever I do, my location is enough info for some advertiser to show me its ad.

Who are those Web services that know who you are and where you are going? There are a few:

- First there is Google. As I wrote last week, Google’s got a Local Business Center, Android, Gears, Latitude, Google Maps, and so on. They are tracking us down like it’s nobody’s business.
- Thanks to its mobile integration, Twitter gets a lot of location juice that will undoubtedly attract advertisers.
- Facebook knows a bunch about users’ location but they face a different privacy issue that Twitter does.
- The geosocial tool Loopt gets pings from users several times a day.
- There is also Yelp. On Yelp, you say where you’ve been, and give your appreciation of that place. Goldmine for geo-targeting purposes!

The same way we have bits of discussions all over the Web and have a hard time putting the pieces back together, our location is shattered over different services. It would be nice if 1. those services opened up their users’ location data, and 2. a Friendfeed for geodata opened its doors.

GeoAggregateMe would generate a shameless amount of geodata on its users: Such a service could be fun and profitable.

Skout: Mobile Location-Based Social Dating

Friday, March 27th, 2009

in this blog, I usually talk about mapping and new technologies at large. I am very fond of location-aware applications, so I talk a lot about that too. All that talk has one converging point: It’s all on a map, and I can’t stress enough on the necessity for organizations and businesses to put themselves on the map too.

Yesterday night, I attended the SFnewtech Meetup, popular event for techies here in the Silicon Valley. I enjoyed most of the startups that went on stage. There was one presentation I thought I had to capture and share with the readers of this blog: Skout. Skout is a mobile location-based social dating service. That’s a lot of words, but it’s pretty self-explanatory: When you are in a bar, instead of daring a move with a person you find attractive, check if that person is on Skout.

When you open the Skout application on your mobile (any mobile), it will spot the members of the Skout’s network in your surroundings, which you can browse to find that person you like . “Yea, right, as if everybody was on Skout!” Well the team has a nice idea to make this happen: They worked out partnerships with popular nightlife places to display flat screens that will show members of the Skout network here in the event, a nice way to push everyone to create their profile on Skout.

So this is not directly about map creation, but I wanted to share this video because it shows the potential of location-aware technologies, and the fact that it is happening today. Skout won the DEMO 09 Demogod award.