Last week, I got the chance to meet with Chris Law, co-Founder of Aggregate Knowledge, and Alex Kazim, ex-President of Skype, now co-founding Tokoni. Since I video interview them, I thought of asking their opinion on the role of the geoWeb in their development strategy, just to get an idea of the multiple ways geo-data can be integrated in a company’s development plan.

Before Aggregate Knowledge, Chris Law launched Tribe.net, an early days social network. He is now in charge of operations at Aggregate Knowledge, a ‘behavioral’ recommendation engine that sits in the sidebar of popular media sites. Since Aggregate Knowledge is doing its first steps into advertising, I asked Alex how important geo data was in Aggregate Knowledge recommendation algorithm.

When I met Alex Kazim, I was really curious to hear why he switched from telecommunications (Skype) to social networks (Tokoni). Tokoni is a new kind of social network: there aren’t new tools to socialize with, but it is a different spirit that carries visitors around the site. It is meant to be a social network for story-telling. One of the key tools to browse people and stories on Tokoni is a map widget, so I asked Alex how just how crucial he thought geo location was in online social browsing.